Creative Director

During my time here, I’ve led a wide range of exciting and challenging projects including the re-launching of the J!NX Brand Clothing Line in 2016.

I helped create capsule collections that led to retail placement in Hot Topic and Zumiez.

In 2018, I contributed on a massive overhaul of our brand and digital presence with a new Brand Identity.

Brand Manager

Established a style guide for the J!NX Brand, to guide a variety of media and grow
brand awareness.

Designed official brand assets to kick start our branded marketing outreach.

Coordinated with internal teams to concept our brand voice and execute programs across social media and product marketing.

Kick started our branded customer experience touch points by creating new packaging solutions for shipping parcels and mystery bags.

Worked with the creative team to develop t-shirt and accessories for licensed and J!NX Brand projects.

Web Designer / Graphic Designer

Developed and maintained the visual identity of the JINX.COM web experience, and licensed web solutions.

Owned the front end development of JINX.COM, and oversaw our web identity through several redesign projects including expansion into mobile.

Helped drive the development of custom web solutions for Licensed Partners, including GameStop Powerup Rewards and Minecraftopea.

Responsible for creating over 200 unique web assets, brand visuals and marketing material.

Established the visual guidelines for Licensed and J!NX Brand multimedia creation, including web videos, product marketing, and photography.

Pioneered the growth of our in-house photo program, overseeing the accrual of equipment for our in-house studio and training new hires.

Designed our in-house print design materials, including trade show materials, magazine advertisements, and business cards.